As the development of outdoor media technology, outdoor advertising pattern and marketing concepts have been changed in the area of auto body advertisement, bus shelter, wall, rooftops and LED displays advertisement. Different from traditional outdoor advertising, outdoor public service advertising not only deliver public-spirited activities but also offer interactive experience to the public.
When watching successful outdoor public service Ads, people can not only gathering information, more importantly they can be part of the Ads which can help them fully understand the concept delivering in the Ads and finally impact their behaviors. The interactivity brings the sensory stimulation to people which impresse them deeply. This interactivity can spread the influence from people to people which can last longer than traditional outdoor public service Ads.